Executive Summary
The business printing landscape is undergoing significant transformation. While total print volumes continue their gradual decline, the nature of print is evolving. Organisations are moving from high volume, low value printing to lower volume, high value output. This whitepaper examines the key trends, technologies, and strategies that will define business printing through 2030.
Key Findings:
- Hybrid work has reduced office print volumes by 25-40%, but home printing has increased
- Cloud printing adoption will reach 70% of businesses by 2027
- Sustainability is now a top three procurement criterion for 65% of Australian organisations
- AI powered print management will reduce waste by 30-40% in early adopter organisations
- Managed Print Services (MPS) market is projected to grow 8.5% annually through 2030
Table of Contents
- 1. Market Overview and Size
- 2. Key Industry Trends
- 3. Technology Developments
- 4. Sustainability and Environmental Impact
- 5. Security in the Modern Print Environment
- 6. The Role of Managed Print Services
- 7. Future Outlook and Predictions
- 8. Recommendations for Business Leaders
1. Market Overview
Global Print Market Size
The global print market remains substantial despite digital transformation. The business printing segment (excluding consumer and commercial print shops) represents approximately $80 billion annually, with the Asia Pacific region showing the strongest growth.
| Region | Market Size (USD) | Growth Rate |
| North America | $28 billion | -2.5% annually |
| Europe | $24 billion | -1.8% annually |
| Asia Pacific | $22 billion | +3.2% annually |
| Rest of World | $6 billion | +1.5% annually |
Australian Market Context
The Australian business print market is valued at approximately $2.3 billion, comprising equipment, consumables, and services. While mature markets like Sydney and Melbourne show declining volumes, regional Australia and specific sectors (healthcare, education, legal) maintain steady demand.
Australian Print Statistics:
- Average pages per employee: 8,500 per year (down from 12,000 in 2019)
- Colour print ratio: 28% of all pages (up from 22% in 2019)
- MPS adoption: 45% of businesses with 50+ employees
- Cloud printing: 35% adoption rate (projected 70% by 2027)
2. Key Industry Trends
Hybrid Work Impact
-35%
Average reduction in office print volumes since 2020. However, distributed printing across multiple locations presents new management challenges.
Colour Printing Growth
+27%
Increase in colour pages as a percentage of total output. While volumes decline, the value per page increases.
A3 Format Decline
-45%
Reduction in A3 printing as digital displays replace printed charts and presentations.
Security Incidents
+62%
Increase in print related security incidents reported, driving demand for secure print solutions.
The Shift to Value Over Volume
Businesses are moving away from printing everything to printing strategically. This manifests in several ways:
- Quality over quantity: Fewer pages, but higher quality output for client facing materials
- Digital first workflows: Print only when necessary, with most document review happening on screen
- Specialised applications: Growth in labels, packaging, and promotional printing while general office printing declines
- On demand production: Just in time printing replacing stockpiled materials
"We have seen a fundamental shift in how organisations think about print. It is no longer about having a printer on every desk, but about having the right print capability available when and where it adds value."
- Industry Analyst, Gartner
3. Technology Developments
Cloud Printing
Cloud based print management represents the most significant technological shift in enterprise printing. Benefits include:
- Reduced on premises infrastructure and IT overhead
- Seamless support for hybrid and remote workers
- Simplified management across multiple locations
- Real time analytics and reporting
- Automatic software updates and security patches
Artificial Intelligence in Print
AI is transforming print management through:
Predictive Maintenance
Machine learning algorithms analyse device telemetry to predict failures before they occur, reducing downtime by up to 40% and enabling proactive service scheduling.
Intelligent Print Policies
AI driven systems can automatically route jobs to the most cost effective device, suggest duplex or mono printing based on content analysis, and identify wasteful printing patterns.
Automated Supply Management
Smart systems track consumable usage patterns and automatically order supplies, ensuring optimal stock levels without human intervention.
Technology Adoption Timeline:
2024-2025
Cloud print management reaches mainstream adoption. AI powered analytics become standard in enterprise MPS.
2026-2027
Zero Trust print security becomes mandatory for regulated industries. Predictive maintenance achieves 90% accuracy.
2028-2030
Autonomous print fleet management. Full integration with digital workflow platforms.
Mobile and BYOD Printing
The proliferation of mobile devices demands flexible printing options. Modern solutions must support:
- Native iOS and Android printing without apps
- QR code based printer discovery
- Secure guest printing with authentication
- Email to print for external collaborators
4. Sustainability and Environmental Impact
The Green Print Agenda
Environmental considerations are now central to print strategy. Organisations face pressure from multiple directions:
- Regulatory: Mandatory sustainability reporting and Scope 3 emissions tracking
- Customer: B2B buyers increasingly require supplier sustainability credentials
- Employee: Staff expect employers to demonstrate environmental responsibility
- Investor: ESG metrics influence funding and valuations
Environmental Impact of Printing
| Factor | Impact | Mitigation Strategy |
| Paper Production | 4% of global energy consumption | Recycled paper, managed forests, reduced consumption |
| Toner/Ink | Petroleum-based, non biodegradable | Bio based toners, cartridge recycling programs |
| Energy Use | Standby power consumption | Auto off features, energy efficient devices |
| E-Waste | Printers in landfill | Leasing models, manufacturer take back programs |
Sustainable Printing Practices
- Right sizing: Matching equipment to actual needs reduces energy and consumable waste
- Default settings: Duplex and mono defaults can reduce environmental impact by 40%
- Managed services: Leasing with service agreements ensures proper disposal and recycling
- Carbon offsetting: Some providers offer carbon neutral print programs
- Digital alternatives: Reducing unnecessary printing through workflow digitisation
Sustainability Metrics: A typical 100 person office can save 250,000 sheets of paper annually (30 trees), 2.5 tonnes of CO2, and $15,000 by implementing sustainable print practices.
5. Security in the Modern Print Environment
The Expanding Threat Landscape
Printers are often overlooked in security planning, yet they present significant vulnerabilities:
- Network entry point: Unsecured printers can provide access to the broader network
- Data storage: Hard drives retain copies of printed documents
- Output tray exposure: Sensitive documents left uncollected
- Firmware vulnerabilities: Outdated firmware may contain exploitable flaws
Security Best Practices
Device Security
- Regular firmware updates and security patches
- Encrypted hard drives with secure erase capability
- Disabled unused protocols and ports
- Certificate-based authentication
Print Job Security
- Secure Print / Follow Me requiring user authentication at device
- End to end encryption of print jobs
- Automatic deletion of uncollected jobs
- Watermarking and tracking for sensitive documents
Management Security
- Role based access control for administration
- Comprehensive audit logging
- Integration with SIEM platforms
- Regular security assessments
Compliance Considerations: Industries with regulatory requirements (healthcare, finance, legal) must ensure print infrastructure complies with standards like HIPAA, PCI DSS, and Privacy Act requirements.
6. The Role of Managed Print Services
MPS Market Growth
Managed Print Services continues strong growth as organisations seek to reduce complexity and optimise costs. The global MPS market is projected to reach $60 billion by 2030, driven by:
- Desire to convert capital expenditure to operational expenditure
- Shortage of internal IT resources for print management
- Need for advanced analytics and reporting
- Security and compliance requirements
- Sustainability commitments requiring professional management
MPS Evolution
| MPS Generation | Focus | Key Characteristics |
| 1.0 (Basic) | Device management | Break fix service, supplies replenishment |
| 2.0 (Optimised) | Fleet optimisation | Assessment, consolidation, standardisation |
| 3.0 (Strategic) | Workflow integration | Business process improvement, document management |
| 4.0 (Intelligent) | Digital transformation | AI driven automation, predictive services, hybrid support |
Selecting an MPS Provider
Key evaluation criteria include:
- Local service capability: Response times and technician availability
- Technology platform: Cloud based management, analytics quality
- Financial stability: Provider viability over contract term
- Industry expertise: Understanding of sector specific requirements
- Flexibility: Ability to scale and adapt as needs change
- Sustainability credentials: Environmental programs and certifications
7. Future Outlook
2025-2030 Predictions
Print Volume Trajectory
Office print volumes will continue to decline at 3-5% annually, but the decline will moderate as organisations reach a natural floor of essential printing. Some sectors (legal, healthcare, education) will maintain higher volumes due to regulatory and practical requirements.
Technology Convergence
Printers will become increasingly integrated with broader workplace technology ecosystems. Expect to see:
- Deeper integration with Microsoft 365, Google Workspace, and other productivity platforms
- Voice activated printing through smart assistants
- Augmented reality support for maintenance and troubleshooting
- Blockchain based document authentication and tracking
Service Model Evolution
The shift from product to service will accelerate. Subscription based "Print as a Service" models will become dominant, with customers paying for outcomes (pages, documents) rather than equipment.
"By 2030, we expect 80% of enterprise print will be delivered through as a service models. Organisations will no longer think about buying or leasing printers, they will simply subscribe to print capability."
- IDC Research Director
Sustainability Imperative
Environmental considerations will move from "nice to have" to mandatory. Carbon-neutral printing, circular economy models, and comprehensive sustainability reporting will be baseline expectations.
8. Recommendations for Business Leaders
Strategic Priorities
-
Assess your current state: Conduct a comprehensive print audit to understand volumes, costs, and pain points. You cannot optimise what you do not measure.
-
Embrace cloud: Migrate to cloud based print management to support hybrid work, reduce infrastructure costs, and gain better visibility.
-
Prioritise security: Treat print infrastructure as part of your security perimeter. Implement secure print, encrypt data, and maintain devices.
-
Set sustainability goals: Establish measurable targets for print reduction, recycled content usage, and carbon impact.
-
Consider managed services: Evaluate whether internal management or MPS better serves your needs, considering total cost and strategic value.
-
Plan for change: Build flexibility into contracts and infrastructure to adapt as technology and work patterns evolve.
Action Checklist:
- Complete print environment assessment (Q1)
- Establish baseline metrics and KPIs
- Develop 3 year print strategy aligned with business goals
- Evaluate current provider/approach against modern alternatives
- Set sustainability targets and measurement framework
- Review and update print security policies
Conclusion
Business printing is not disappearing, but it is transforming. Success in this evolving landscape requires strategic thinking, technology investment, and partnership with capable service providers. Organisations that proactively adapt their print strategies will achieve significant cost savings, improved security, and better environmental outcomes.
The winners will be those who view print not as a necessary cost to be minimised, but as a strategic capability to be optimised.
About This Whitepaper
This whitepaper was prepared by the Lease My Printer research team, drawing on industry reports, vendor briefings, customer interviews, and market analysis.
For more information or to discuss how these trends apply to your organisation, contact our consulting team.